Invezz
Background
The client chose our outstaffing UX/UI services to get the full redesign of the website. The Invezz financial platform had an enormous following, but the design was very obsolete.
The users got used to the old design; nevertheless, it was about time some modern changes were made. The goal was to enhance conversion rates and interactions with sponsors. The client wanted a redesign that would make users engage while making the website look visually appealing and functional.
Tasks and challenges
The platform already had a huge user base, so the main challenge here was rebuilding the website without losing its hard-won users. Users had grown accustomed to the old design, and modern improvements would need to be implemented in such a way that the underlying structure was still familiar for ease of transition.
We should implement changes in an iterative and thoughtful manner. The gradual introduction of design updates allowed us to take care of user feedback and ensure that the new design met both functional and aesthetic goals, improving both performance and user satisfaction.
The core requirements for the Invezz platform are to design the main page (including hero sections), project catalog, account settings, blog section, signals for informed financial decisions, and improve other pages.
- Redesign the website’s look and functionality
- Improve the design without changing the user experience too much
- Create a sponsor-friendly layout to increase engagement
- Retain the user base through gradual changes
- Ensure smooth navigation and performance
- Balance old user design expectations with modern features
Screens
Solution
We initiated the project with a thorough discovery phase, including competitor research and the creation of a Lean Canvas model to guide us in our work. From there, we moved on to designing a new user interface using Figma.
Several design iterations were made, where at each point in time, the client was consulted. We had to make sure this new design was going to serve business goals.
The new, fresh look combined sleek visuals and clean typography for the website. More engaging, the designs have become easier to use. This enhanced the user engagement. The re-design also offered valuable sponsor content thanks to better placement and visual hierarchy.
- Improved visuals
- Increased user interaction
- Optimized performance
our point of view
Take a closer look
