The first thing the visitor pays attention to on the website is the design and navigation. This first impression determines whether the person will remain on the page or closes it returning to the search or choosing a competitive resource.
Therefore, it is important to entrust the development of the website’s design to qualified specialists. Specialists who will take into account the habits, expectations, and preferences of the target audience when designing the interface.
Important Features That We Implement
When developing the website design, we think through every detail that may seem unimportant at this stage of production but pays off upon release:
Calls to action that should motivate, but not force the user to take any actions on the page - sign up for the newsletter, fill out the form, leave a request, make a call; Interactive elements;
Branding that will boost brand recognition;
The logic behind the content arrangement and the placement of blocks that improves the comprehension of the information.
Our web design studio practices an integrated approach that focuses on the simplification of user interaction with the site. The interface we develop is easy-to-use without additional instructions.
Who Is Involved In The Design Development Process
The PM is responsible for the project. He establishes communication between the team and the customer. He organizes phone calls and adjusts the process according to the owner’s expectations.
Custom website design is being developed by a designer or team specializing in UX and UI. A specialist or a group of specialists follows the latest trends in web design. They know how to apply knowledge and experience in a way that will give a new project maximum attention and user loyalty.
Web design development begins with the analysis of information received from the customer and through the study of the target audience.
The website’s dev-team is formed by the Project Manager, who is assigned to the project. Every project has its own manager. He organizes the initial communication with the client: in writing form or an interview. He finds out expectations, needs, and goals.
Based on this data we compose a Brief that outlines a summary of project ideas. When working with large-scale projects, a product manager and business analytics are also involved in the process.
How well the site complied with the expectations and inclinations of the target audience determines half the success of the project. Therefore, before starting work on the prototype, the designer studies:
Such a comprehensive analysis helps him find the right visual approach to those people for whom the website is being created. At this stage, the technical task is being clarified, cycles of user interaction with the site are compiled, its logic and structure are worked out.
Based on the research, the designer creates the primary UX prototype - a schematic layout of each page of the site. On average, it takes people no more than 8 seconds to evaluate the usability and appearance of the website. If the page seems too complex or does not live up to expectations in some other way, the user is more likely to leave. Nobody has time to figure out obscure buttons and forms.
Therefore, it is crucial to properly work out the interface in terms of convenience before moving on to the visual component. A good layout will:
Web design on the Internet can be compared to the shop window in the sense that a potential client makes a choice in favor of a particular company by looking at it.
The interface must be convenient, functional and modern, otherwise, no one will be interested in the site. The website design is a cupboard for the information that would be stored there.
At the final stage, the designer turns the schematic prototypes into full-fledged page layouts.