LUMA

luma is a robust influencer marketing platform that connects brands and marketing agencies with content creators to execute marketing campaigns.
The platform features a marketplace and comprehensive marketing services to promote impactful narratives.
#SaaS
luma
Location Location: Dubai, UAE
Our Role Web development
Duration 11.2023 - ongoing
Type of work Time & Material

Background

The client’s request involved developing a comprehensive platform from scratch. The result had to be a high-quality web solution that helps prepare marketing campaigns.

Our services included discovery, user flow design, and full development, integrating social media and payment systems. We gathered a team comprised of a backend developer specializing in Node.js, a frontend developer using React, a QA specialist, and a project manager.

We had to create a robust and user-friendly platform, meeting the client’s need for a sophisticated marketplace to revolutionize influencer marketing through authentic storytelling.

Number of sprints 14
Technologies
PostgreSQL
PostgreSQL
React JS
React JS
Node JS
Node JS
Redux
Figma
Grahp API
Youtube API
TikTok API
TypeScript
TypeScript
Next.js
Nest.js
Nest.js

Tasks and challenges

What we had to do

We faced several challenges in developing the luma platform from scratch. Key tasks included integrating social media APIs for Instagram, YouTube, and TikTok to provide analytic reports for each influencer, which was crucial for brands and agencies.

We also needed to implement a chat functionality to facilitate seamless communication between brands, agencies, and influencers. Furthermore, we developed an algorithm to detect fake followers, ensuring that only genuine data was used.

Another task was crafting an intuitive and visually appealing design that would enhance user experience and engagement, and we succeeded. Integrating a payments escrow service was also a critical component. This feature allows users to manage transactions securely within the platform.

  • Create a robust web platform from scratch
  • Integrate social media APIs
  • Craft an intuitive and visually appealing design
  • Implement the chat feature
  • Create fake followers algorithms
  • Add payments escrow service
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Screens

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Solution

What was done

To tackle the challenges of developing the luma platform, we implemented several strategic solutions. We constructed a robust web platform from the ground up and integrated social media APIs from Instagram, YouTube, and TikTok to deliver detailed analytics on influencers, which are crucial for brands and agencies.

Our team designed an intuitive, visually engaging interface to optimize user experience. We also added a chat feature to streamline communication between brands, agencies, and influencers. To count suspicious and real followers of content creators, we developed a unique algorithm for detecting and filtering fake followers. Furthermore, we incorporated a payments escrow service to handle transactions securely within the platform, ensuring transparency and protection for all parties involved.

  • User-friendly and reliable web platform
  • Integration of social media APIs
  • Unique algorithm to detect fake followers

our point of view

The main challenges were integrating Instagram API and preparing the fake followers algorithm. We reviewed many options and prepared our own mechanism based on our research. After that, we tested it a lot to make the algorithm as accurate as possible. In general, we implemented all clients’ requirements and delivered a high-quality and efficient solution that now operates successfully.
Dima
Dima
CTO at Peiko

Take a closer look

Hire us
Built a robust web platform from scratch
We developed a comprehensive web platform from the ground up that can seamlessly connect brands and marketing agencies with content creators to prepare marketing campaigns, addressing all technical and functional requirements. This foundational work ensured a strong base for integrating various features and services, setting the stage for a fully functional and efficient system.
Luma
Integrated social media APIs
We expertly integrated APIs from Instagram, YouTube, and TikTok into the platform. This integration allows for the collection and analysis of detailed influencer metrics, providing brands and agencies with valuable insights and real-time data. So they can make informed decisions about the marketing strategies.
Luma
Designed an intuitive and visually appealing interface
Our team crafted a user-centric and modern design for the platform. The intuitive layout and engaging visuals not only improve navigation but also enhance the overall user experience, making interactions seamless and enjoyable for all users.
Luma
Implemented a chat functionality
The Peiko team developed and integrated a chat feature to enable efficient, real-time communication between brands, agencies, and influencers. This functionality supports smooth collaboration, instant messaging, and effective management of partnerships, streamlining the communication process.
Luma
Developed an algorithm to detect fake followers
We engineered a sophisticated algorithm to identify and filter out fake followers from influencer profiles. This proprietary technology ensures the accuracy and reliability of follower data, allowing for trustworthy influencer metrics and better decision-making for brands.
Luma
Added a payment escrow service
Our specialists incorporated a secure payments escrow service along with comprehensive fee management features into the platform. This integration facilitates safe and transparent financial transactions, providing protection for both brands and influencers and ensuring smooth handling of all monetary aspects of their collaborations.
Luma

How long it took

What the client got
Hire us
200 hours
Discovery phase
500 hours
UX/UI design
2000 hours
Development
400 hours
QA

What Our Clients Say

We don’t just build software, we build success stories

5.0

Peiko delivered a smart contract that was highly evaluated by one of the most demanding auditors on the market. They contributed strategically, offering insights that extended far beyond technical development.

Andreas Urlin
Andreas Urlin
Co-Founder & CEO at Vitaltale
5.0

Amazing agency, perfect communication and execution (agile development with very high quality of work), they think out of the box and really help you shape the product. They also have great design skills in the team and are always available- I highly recommend them and will definitely hire again for a next big project!

Lukas Peter
Lukas Peter
CEO at LocalAway
5.0

We are pleased that we selected Dima and Peiko as our software development Advisor and partner. Dima and Peiko team beyond the great technical skills, their collaborative approach and project management make them a reliable tech partner.

Carlos Robles
Carlos Robles
CEO at luma
AlphaAI review
5.0

I selected Peiko team based on their profile and the submitted quality proposal. I also met them personally, and I reached the initial concusion that I am working with a professional team. The end product was delivered with superb quality and structure. the documentaiton part was also great.

Mohammed Alshammari
Mohammed Alshammari
CEO at Eltizam
5.0

If you’re looking to partner with a team that truly understands your vision and has the technical prowess to bring it to life, Peiko is the partner you can rely on.

Bazif Khan
Bazif Khan
The Owner at Poof Technologies
5.0

I consider Peiko a qualified technical partner for many reasons, such as delivering milestones on time, providing fast software improvements, and resolving bug issues quickly. They’re very experienced in blockchain and financial services and get deeply involved in the development process.

Alexey Koloskov
Alexey Koloskov
CTO at Orion Protocol
5.0

What impresses me most about Peiko is their innovative approach! Thanks to Peiko’s efforts, the client has noticed an increase in user engagement and trading volume. The team establishes a seamless workflow by being highly responsive and dedicated to the project. Moreover, they continue to impress the internal team with their innovative solutions.

jason ford
Jason Ford
President, Scaleit USA
5.0

Their rapid response to our requests was a major factor in the project’s successful completion. Peiko’s efforts have increased user engagement and transactions, meeting expectations. Peiko’s responsive and communicative approach has resulted in a successful partnership. The team is committed to creating a secure and user-friendly platform that caters to auctioneers and buyers.

Ramy Fanous
CEO, XeoDev
5.0

Peiko has provided deliverables on time and with minimal revisions. The team is responsive to the client’s needs, addresses questions quickly, and consistently delivers items within expectations. Peiko’s communication and problem-solving skills have been remarkable throughout the engagement.

helfie
Tyrone Grupel
Tokenisation Architect at Helfie.ai
5.0

Although the platform has yet to launch, Peiko is able to execute and manage the platform successfully. A collaborative team, they have engaged with the clients to work out the stages and concept in the development of the project. They have communicated well to provide progress updates and feedback.

Oleh Romaniuk
Co-Founder, Teliqon Communications
5.0

Although the platform has yet to launch, Peiko is able to execute and manage the platform successfully. A collaborative team, they have engaged with the clients to work out the stages and concept in the development of the project. They have communicated well to provide progress updates and feedback.

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CEO
Quan2um OU
5.0

They’re an open-minded team and I’m glad to be working with them. Peiko works fast and pays great attention to detail. Regular and honest communication benefit the collaborative partnership. Customers can expect to work with a professional and open-minded team.

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Maria Semenuta
Co-Creator, Balneo Travel
5.0

My initial trepidation in hiring an agency in another time zone, and a market I was not familiar with, proved unfounded. Always professional. Incredibly switched on. I get the sense they actually really understand what we are trying to achieve. I don’t have to explain everything – they intuitively seem to understand. The designs the team have come up with are fantastic.

CEO
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5.0

Our work is rated 5.0 on Clutch, reflecting verified client reviews, strong professionalism, and a clear focus on scalable, business-driven digital solutions.

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