luma

luma is a robust influencer marketing platform that connects brands and marketing agencies with content creators to execute marketing campaigns.

The platform features a marketplace and comprehensive marketing services to promote impactful narratives.

Location

Location: Dubai, UAE

Our role

Web development

Project duration

11.2023 - ongoing

Type of work

Fixed Price

Background

The client’s request involved developing a comprehensive platform from scratch. The result had to be a high-quality web solution that helps prepare marketing campaigns.

Our services included discovery, user flow design, and full development, integrating social media and payment systems. We gathered a team comprised of a backend developer specializing in Node.js, a frontend developer using React, a QA specialist, and a project manager.

We had to create a robust and user-friendly platform, meeting the client's need for a sophisticated marketplace to revolutionize influencer marketing through authentic storytelling.

Tech Stack

PostgreSQL

React JS

Node JS

Redux

Figma

Grahp API

Youtube API

TikTok API

TypeScript

Next js

Nest js

Number of sprints

14

Tasks and challenges

What we had to do

We faced several challenges in developing the luma platform from scratch. Key tasks included integrating social media APIs for Instagram, YouTube, and TikTok to provide analytic reports for each influencer, which was crucial for brands and agencies.

We also needed to implement a chat functionality to facilitate seamless communication between brands, agencies, and influencers. Furthermore, we developed an algorithm to detect fake followers, ensuring that only genuine data was used.

Another task was crafting an intuitive and visually appealing design that would enhance user experience and engagement, and we succeeded. Integrating a payments escrow service was also a critical component. This feature allows users to manage transactions securely within the platform.

Create a robust web platform from scratch
Integrate social media APIs
Craft an intuitive and visually appealing design
Implement the chat feature
Create fake followers algorithms
Add payments escrow service

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Screens

Solution

What was done

To tackle the challenges of developing the luma platform, we implemented several strategic solutions. We constructed a robust web platform from the ground up and integrated social media APIs from Instagram, YouTube, and TikTok to deliver detailed analytics on influencers, which are crucial for brands and agencies.

Our team designed an intuitive, visually engaging interface to optimize user experience. We also added a chat feature to streamline communication between brands, agencies, and influencers. To count suspicious and real followers of content creators, we developed a unique algorithm for detecting and filtering fake followers. Furthermore, we incorporated a payments escrow service to handle transactions securely within the platform, ensuring transparency and protection for all parties involved.

User-friendly and reliable web platform
Integration of social media APIs
Unique algorithm to detect fake followers

our point of view

The main challenges were integrating Instagram API and preparing the fake followers algorithm. We reviewed many options and prepared our own mechanism based on our research. After that, we tested it a lot to make the algorithm as accurate as possible. In general, we implemented all clients' requirements and delivered a high-quality and efficient solution that now operates successfully.

Dima

CTO at Peiko

Take a closer look

Built a robust web platform from scratch

We developed a comprehensive web platform from the ground up that can seamlessly connect brands and marketing agencies with content creators to prepare marketing campaigns, addressing all technical and functional requirements. This foundational work ensured a strong base for integrating various features and services, setting the stage for a fully functional and efficient system.

Integrated social media APIs

We expertly integrated APIs from Instagram, YouTube, and TikTok into the platform. This integration allows for the collection and analysis of detailed influencer metrics, providing brands and agencies with valuable insights and real-time data. So they can make informed decisions about the marketing strategies.

Designed an intuitive and visually appealing interface

Our team crafted a user-centric and modern design for the platform. The intuitive layout and engaging visuals not only improve navigation but also enhance the overall user experience, making interactions seamless and enjoyable for all users.

Implemented a chat functionality

The Peiko team developed and integrated a chat feature to enable efficient, real-time communication between brands, agencies, and influencers. This functionality supports smooth collaboration, instant messaging, and effective management of partnerships, streamlining the communication process.

Developed an algorithm to detect fake followers

We engineered a sophisticated algorithm to identify and filter out fake followers from influencer profiles. This proprietary technology ensures the accuracy and reliability of follower data, allowing for trustworthy influencer metrics and better decision-making for brands.

Added a payment escrow service

Our specialists incorporated a secure payments escrow service along with comprehensive fee management features into the platform. This integration facilitates safe and transparent financial transactions, providing protection for both brands and influencers and ensuring smooth handling of all monetary aspects of their collaborations.