Online jewelry store

Tasks And Challenges

This projects’ structure turned out to be unique in comparison with other sites in e-commerce. The most difficult task was to gather information on stones from all possible suppliers. The nuance is that each supplier has its approach to structuring and uploading/sharing information.

The specialization of the platform with its peculiarities required a special approach to UI/UX. Besides, it was necessary to develop special ring designs customization interface that could allow customers to create a unique product according to the individual parameters and taste.

Solution

We worked with React Js, Node Js, and Laravel on this project.
As the base for the administrative panel, Laravel Nova was used, making the development of CRM easier.

A lot of effort has been invested in UI/UX, optimization, and download speed since organic search is a priority for the site.

The Import/Export of diamonds info has been developed, which imports 150,000 stones at a time. At the same time, it allows to hide or show the stone on the user part. This functionality is necessary because imported diamonds can be sold immediately.

The most difficult challenge of this project was to develop an innovative ring+stone customization interface. While a customer is trying to create desired jewelry, a certain validation process checks if the diamond that was picked for the product will fit.

Moreover, it is possible to engrave customized rings.