The Poof app project was a crucial component in the Poof ecosystem, which aims to transform Canada's CBD market. The client turned to us to create a solution that would stand out amidst the competition and satisfy the needs of iOS and Android users. Our task was to address the challenges of poor code quality and its compliance with regulations governing payment processing and data security.
It was also important to integrate modern payment solutions to facilitate financial transactions and make customers' purchasing experience comfortable. Moreover, our team had to create an attractive and eye-catching UX/UI design that engaged the users.
Creating the Poof mobile app was a complex endeavor, focusing on several crucial tasks essential for success in Canada's emerging CBD market. One of the primary objectives was to develop a reliable mobile solution that ensures seamless functionality across iOS and Android devices.
We had to build a user experience that resonates with the target audience and effectively drives conversions. This required deep analysis of user behavior, preferences, and pain points to craft an intuitive interface that users like.
Addressing the challenge of improving code quality was paramount to the success of the project. This involved conducting thorough code refactoring and optimization to enhance performance, stability, and maintainability.
Given the legacy code issues inherited from previous development efforts, the team had to implement best practices and standards meticulously while ensuring backward compatibility and minimal disruption to existing functionalities.
Our team has successfully overcome the regulatory complexities of the Canadian CBD industry. We meticulously navigated legal frameworks and maintained a delicate balance between addressing client needs and strictly adhering to evolving regulatory standards.
Leveraging Laravel and Redux with React Native for mobile ensured reliability and rapid deployment of Poof. Using this robust tech stack, we reduced the cost by more than twice compared with the development from scratch! We also integrated payment gateways like SkyFlow, Moneris, Mercco, Cova, Greenline, and Apple Pay to facilitate transactions and ensure security.
The project, spanning three months, showcased our expertise in overcoming technical hurdles while delivering a feature-rich mobile solution compliant with regulations. It empowered our client to capitalize on the burgeoning opportunities in Canada's CBD market.