Turnkey Ecommerce Website Development Services

In 2018, the global e-commerce market grew by 16%. It was responsible for around $2.3 trillion in sales and, according to experts, is expected to hit $4.5 trillion in 2021. Soon enough a third of all retail purchases will be made online. Now is the best time to have an online store made and get the most revenue from it.

Who Is involved In The Project?

To develop a custom eCommerce platform for a client, we gather a team of professionals. This team consists of a project manager, programmers, designers, testers.

Launching a commercially attractive, safe, functional eCommerce site alone is almost impossible, no matter what freelancers and SaaS (Software-as-a-service) providers promise you.

The PM recruits specialists for the project according to the complexity of the tasks described in TT. Usually, the team has a:

Programmers

Programmers, experts in software development using one or several popular PHP-frameworks.

Project Manager

A Project Manager who works only with you, on one project

Designers

Designers with UX/UI experience, good taste, and understanding of current trends.

Manual QA Testing

Manual QA Testing Engineer simulates user behavior and conducts testing based on that behavioral patterns.

DevOps

DevOps is an engineer managing the server part of the site (as well as server support). He oversees the code release from development to the distribution phase.

Step-by-step eCommerce website development plan

Being an eCommerce website development company for quite some time now, we comprised a thorough development plan for different scale online stores. The website development process starts with the technical task. It is a list of requirements, a detailed roadmap of tasks, that is required to get the final result.

The project manager works on a specific document to correctly translate client’s wishes into development team tasks. At the final production stage, it ensures that the result will meet the initial expectations of the customer.

  • The Technical Task is drawn based on the brief and analytics

    The technical task (TT) is a part of a website development contract. It details the structure of the site, how the administrator and the end-user can interact with it, technical information, a description of the logic and functionality, accesses and possibilities.

    It simplifies the formulation of the tasks for developers and improves interaction among team members. Which is important if the subsequent modernization and scaling of the online store would be implemented.

  • Creation of an online store UX prototype

    Based on the technical task and the client’s future marketing strategy, the designer creates a prototype (layouts). Based on the UX (User eXperience)  modeling, a set of schematic sketches is been drawn for each page of the website. According to recent data 37% of customers will leave your website if they find the layout unattractive or too difficult to use.

    So this step is very important. Every button and every element of the future internet store is designed to be convenient for the buyer. To achieve this, we analyze the competitors. We form a digital portrait of the target audience based on habits and expectations of the potential customer. This is the only way to create an interface that works for sales.

    The prototype is needed for a preliminary assessment of how the interface is viewed by potential visitors. It helps to understand how people will use the site, what information should be presented there, what possibilities could be implemented.

  • A Unique user-friendly page design

    Approved UX prototypes are turned by the interface designer into, what is soon going to be, a unique and user-friendly shopping experience no matter what device the buyer has. User Interface design or UI determines how the site will look on the screen of a laptop, tablet, phone.

    It is crucial that the buyer can easily make purchases from anywhere and from any device, which is fundamentally important in the modern realities of online trading. When constructing the layout, the designer relies on guidelines, technical task, and customers habits, so that the pages are comprehensible and easy-to-understand.

    Such throughout approach to creating a custom eCommerce solution gives customers an ideal shopping experience. An experience focused on the main action - the purchase.

  • Using web development framework to create an online store

    After the designer finished his segment of the project, programmers start the main development process. They are managing its software part. Their goal is to make a fully functional product with the properties and capabilities described in the technical task.

    It includes setting up web hosting and uploading the site, preparing it for content adding and lead generation. In a ready-made online store, everything works as intended: payment system secured; checkout is quick and convenient; interfaces for adding products are thought out, as well as other options for updating the contents.

  • QA testing before the launch

    Before it sees the World Wide Web, the site goes through several QA testing cycles. All pages are checked for errors. There are separate tests for each page that are modeled according to the possible scenarios of “user-webstore” interaction. Testing makes us sure every form, button or text field works correctly before the traffic will start to flow.

    So that no incorrectly working button will ever lead to lost orders or other trouble. From start to finish the project manager leads the process. Every PM we have has only one project. This approach ensures his commitment and effective communication between the client and the production team. Due PMs full involvement the interaction within the team becomes more productive. Thus the development and launch of the project go faster.

What technologies do we use?

We develop eCommerce sites using PHP frameworks such as YII2, Laravel, Symfony. They might be more expensive but have a lot of advantages. Using them pays back in no time.

Framework-based websites are more flexible and versatile than CMS or SAAS solutions. They are more stable and scalable. For example, in the future, you might want to add, remove, or change some website functions. Having PHP frameworks used will spare you from rebuilding it or starting again from scratch.

For popular frameworks, you rarely have to invent something. It’s easier and cheaper to adapt an existing solution to the goals of your project. Creating an online store based on framework enables developers to bring forth much more features in the future with little effort, thus less money spent.

01

Expandable

due to good documentation and support, it is possible to change the structure of the website if necessary. Disable or add particular features for the end-user convenience.
02

Stable

as developers follow strict PHP-code standards, create a well-thought-out file structure, thus minimizing the number of errors, which also benefits the overall speed.
03

Functional

because of the existing ready-made solutions that help implement standard features and provide integration with third-party services. For example, to add online payment system to the store or call-tracking software.

What needs to be cconsidered during the eCommerce website development

Based on our experience in launching eCommerce platforms for different groups of products and services, we formed a mini-checklist of things every successful online store should have.

  • Search engine optimization ready

    The better the site is prepared for SEO improvement, the easier, faster and cheaper it will be to promote it in search engines. We are working deliberately on the SEO URL of pages, their structure, semantics, primary content. So that search engines will correctly index them, increasing the visibility of a website to users.

  • Online support and call-tracking

    The ability to send a message to customer service from the site or request a call back helps to keep a new potential buyer who does not understand something and needs help. It boosts sales.

  • Download speed optimization

    At the development and testing stages, we are trying to achieve the highest download speed for each page of the online store. For this, programmers optimize the code, compress the images used, and optimize the scripts that are active on the pages.

  • Online payment services integration

    We connect clients to various services and manage the payment data protection using the TLS protocol (Transport Layer Security) encryption and obtaining PCI DSS (Payment Card Industry Data Security Standard) certificate.

  • Integrated accounting system

    Integration with such software automates the exchange of information - products info, stock availability data, prices, orders - between the website and the accounting database. It also simplifies order management. Admin can monitor order statuses in real-time, the stock availability, as well as generate reports by setting needed variables.

  • Massive upload and download of XML feeds from a database

    Feeds - a common format for uploading items to the marketplace, adding them to the catalog from a third-party program, synchronization with an accounting/warehousing system such as SAP or 1C for inventory management. Therefore, it is so important to have such functionality at your disposal. Some projects require also an API for connecting third-party modules, for example, affiliate web-stores or a mobile application.

Technologies we use

Angular JS

CSS

HTML

Laravel

mongoDB

MySQL

PHP

PostgreSQL

React JS

Redis

Yii2

Node JS

Symfony

Vue JS

Advantages

Transparent UI

Transparent UI

We use the best practices of UI / UX and make your product understandable to the user and eye catching
Stability

Stability

Even in conditions of gravity and high overload of servers, everything works like a charm
Bugless

Bugless

We eliminate any bugs once and for all. Because no one likes them.
Full QA cycle

Full QA cycle

Testing is the key to success, and we know this. None of our projects will be deployed without thorough testing.
Efficiency

Efficiency

We realize all the tasks with scary precision and accurate time frames
One of a kind solution

One of a kind solution

We don't apply any two solutions twice, because we always use a unique approach, and no one would like to see the same old solution.
We know that you are on the path to greatness
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