Papirus — specialized online retailer
Background
Papyrus is a leading office supplies manufacturer, importer, and exporter in Ukraine. At the beginning of 2017, the company decided to develop an online store customer loyalty program. The main goal was to increase customer loyalty and sales. As well as launch notification for users about promo sales and special offers.
What we had to do
- Develop two mobile applications for iOS and Android
- Set up a backend server for sending and receiving data from apps
- Create a smart interface design
- Implement data synchronization with 1C
As a beginning, we conducted an audit of available applications on the market that already had some kind of a bonus program for customers.
After using a couple of applications, we noticed that everyone we tested had problems with the speed and responsiveness of the interface, application architecture failures, and security issues.
Screens
What was done
We have developed two user-friendly applications for two main mobile platforms - Android and iOS. The product development process included some work on UI/UX interface design and a system for logging (recording and saving) application errors.
A CRM system was made. It became a convenient tool for managing the database of customers and content in corresponding applications. The manager got access to all data and settings through a convenient admin panel.
A soap-server has been configured to work with the application so that push-notifications could be sent to users.
- UI/UX interface design
- Configured a soap-server for the application
- CRM system with admin-panel
- An error-logging system
- Push notifications to users
- A bonus program with the ability to add multiple users to one account
Results
The project was successfully launched and exceeded all expectations — within the first month over 1,000 users took advantage of the loyalty system. More than 5,000 push notifications were sent through the application according to the location of the client and the location of the Papirus network stores. At the peak period, before the start of the school season, 30% of customers interacted with the loyalty program through the app. And that was only during the test mode.